Wednesday, January 27, 2016
WHAT'S UP, MATADOR!
What is a Loss Leader record? Well, kids, it's when a record label gets the bright idea to put out a compilation of artists on their rosters and sell it at a ridiculously low price. They take a hit on the production and distribution costs, with the hope that people will love the bands and pick up full albums that the label has released. Hence the name Loss Leader.
About 20 years ago Matador Records put out an amazing 2 cd collection called What's Up Matador, featuring a roll call of glory of legendary bands: Yo La Tengo, Pavement, Teenage Fanclub, Liz Phair, The Fall, Jon Spencer Blues Explosion... I could go on and on, but I'll just give you THIS LINK with more information. Needless to say, it was a damn good value, and if you see it you should pick it up.
Dangerous Minds posted something the other day related to What's Up Matador, and I had no idea that it even existed. The label also released a companion home video, and the best part is that they put some effort into it. Instead of releasing a compilation of videos from their bands, they created an entire children's show called "What's Up", with sets and a cheesy host and everything. Even better, the production featured hilarious guest spots from the bands, and they did things like read story books to the audience of children, give demonstrations of how their instruments work, etc. It's SUPER FUNNY, and worth your time.
Here's the home video of What's Up Matador (minus the music videos) for your lazy times enjoyment. It's only about 25 minutes long with out the videos, so you can watch it on your lunch break. Or not. FINE! WATCH IT WHENEVER YOU WANT!